Audi 20 Second Test Drive

Audi Australia x Hawthorn Hawks

 
 
 

46K +

Video views through Hawthorn channels

150K+

Engagements on Facebook.

 
 
 

Audi wanted to develop content that would resonate with Hawthorn fans and showcase the performance capabilities of the Audi Sport sub-brand.

We knew that footy fans look to club sponsors to give them some added value and get them closer to their heroes. We took three Hawthorn players and head coach Alastair Clarkson on a hot-lap in an Audi R8 and threw quick fire questions at them. Their usual composure temporarily deserted them.

Biggest fear... Driving in a car at 250km/h!
— Alastair Clarkson, Hawthorn Hawks Head Coach