Audi 20 Second Test Drive
Audi Australia x Hawthorn Hawks
Video views through Hawthorn channels
Engagements on Facebook.
Audi wanted to develop content that would resonate with Hawthorn fans and showcase the performance capabilities of the Audi Sport sub-brand.
We knew that footy fans look to club sponsors to give them some added value and get them closer to their heroes. We took three Hawthorn players and head coach Alastair Clarkson on a hot-lap in an Audi R8 and threw quick fire questions at them. Their usual composure temporarily deserted them.