CommBank Cricket Club
Key brand health metrics above Commbank norms.
Direct engagements and 50K customer rewards per year
Australians signed up to the Commbank Cricket club
How do you take the most exclusive thing about cricket, the cricket club and use it to celebrate and unite the diversity of Australia? We developed the CommBank Cricket Club, a force for good through Cricket. The club delivered experiences to fans at matches, at home, in the community and in the business of Cricket. The Club ran for three years and engaged and benefited hundreds of thousands of Australians.