Meanwhile in Reebok



5.1 Million

PR reach for Delta Gym


Content views


Guinness World Records


Reebok’s brand platform ‘Be More Human’ had been running globally for a few years. We were tasked with making it relevant locally. The growth of Instagram has seen a rise in ‘latte athletes’, Weekend walkers more interested in social media posts than getting sweaty. Leveraging our CrossFit and UFC credentials we developed the campaign ‘Meanwhile in Reebok’. A brand in action campaign to show that in Reebok’s world you get one life. Live it well.