5G Live - Commonwealth Games
Higher consideration to purchase amongst those aware of the sponsorship
Uplift in postpaid mobile sales nationally
Sales growth in the greater Gold Coast region
The Gold Coast Commonwealth Games in April 2018 was the biggest major sporting event to be held in Australia in the last decade and Optus came out of it as the sponsor with the highest recall thanks to a significant leverage campaign.
The Games presented a rare opportunity for Optus to showcase their connectivity and innovation credentials and they used it to showcase their 5G capabilities to Australian consumers for the first time.
Our activations across the main Commonwealth Games venues reached almost 900,000 consumers and the ultimate result of the sponsorship was a significant increase in sales and footfall into Optus stores.