TAB Cold Coast Cube



1,600 +

Visitors to the Cold Coast Cube

$10K +

Worth of bets in the Cold Coast Cube


In Media Value


On a 30 plus degree day at the Magic Millions Race Day in the Gold Coast, we provided punters with a TAB betting oasis cooled to 10-12 degrees. The TAB Cold Coast Ice Cube really was the coolest place to watch the race and gave TAB massive cut through at one of the biggest race days in the country. 

The Ice Cube was a fully bespoke build and gave us a platform for on-the-ground engagement at the Magic Millions and PR amplification at the first big race meet of the year in January 2019.