Woolworths AFL



Feeding your hunger for footy.

As an official sponsor of the AFL, Woolworths wanted to find some deeper ways to connect to the passionate fanbase of Australia’s number one sporting code. They wanted a campaign which could translate across traditional paid media and in-store throughout the 2017 season.

Woolworths significantly outperformed Coles in sales growth and grew “Community orientated” metrics by 18% over the season.