CommBank Cricket Club

Commonwealth Bank

+28%

Key brand health metrics above Commbank norms.

140K

Direct engagements and 50K customer rewards per year

180K

Australians signed up to the Commbank Cricket club

How do you take the most exclusive thing about cricket, the cricket club and use it to celebrate and unite the diversity of Australia? We developed the CommBank Cricket Club, a force for good through Cricket. The club delivered experiences to fans at matches, at home, in the community and in the business of Cricket. The Club ran for three years and engaged and benefited hundreds of thousands of Australians.