Reebok X Ariana Grande

Reebok

+1,000

pieces of earned publicity

 +10.6m

social engagements on Ariana’s channels

+15m

UGC reach

Streetwear is a fiercely competitive category, where it’s less about what you say, and more about the company you keep. 

We worked with Reebok to activate a global partnership with Ariana Grande, a cultural icon who embodies the sense of youth, creativity and diversity that Reebok wants to represent.

Influential media outlets from the US, Asia and Europe were invited to experience a day in the life of Ariana on the Melbourne and Hong Kong legs of her ‘Dangerous Woman’ world tour. We curated an immersive experience for the media, including sessions with her choreographer Brian Nicholson, stylist Law Roach and personal trainer Harley Pasternak, all the while exploring themes of confidence, creativity and self-belief with Ariana throughout the experience.