Smeg X Union Jack

Smeg

Rarely is a product launch disrupted by one of the most significant geopolitical moments of the 21st Century. The challenge is turning that to your advantage. 

Smeg came to M&C Saatchi Fabric to help launch the latest, and arguably trendiest, addition to their product range - an eye-catching Union Jack toaster, which just happened to go on-sale as the implications of Brexit reached fever pitch in the UK. 

We created the Great British Boozy Brunch, reaching Aussie foodies in a fun and engaging way. Media, influencers and the public were hosted at our month-long residency at Butcher & Farmer - run by British expats Will Cook & Steve Flood. 

We stoked the conversation to make the Smeg Union Jack toaster the talking point of every kitchen, elevating it far above any other domestic appliance.