TAB Bet Barn

TAB

5,700 +

Visitors to the Bet Barn

1,100 +

Visitors on viewing platform

600 +

Instagram posts

TAB challenged us to build a bespoke betting venue at Randwick for the Country Championships and Provincial Championships in April 2019. We delivered huge cut through thanks to the ‘TAB Bet Barn’.

We left no stone unturned to create a unique and memorable betting environment, from the timber walls and hay bales to the TAB green dungarees and Akubra hats for staff. 

TAB shared the zone with Heineken and food trucks, which added to the convivial atmosphere of the activation. Bets were placed using SST terminals which were manned by on-site TAB staff who supported punters wishing to place bets.